New Life Family Chiropractic — Madison
Local SEO architecture for a real healthcare practice, not a template drop-in.
A full on-page SEO rebuild for a chiropractic practice's Madison, AL location — H1 and title-tag alignment, a real keyword-gap analysis, and a review of an automated SEO proposal that would have quietly deprioritized the practice's pediatric care in favor of new search terms. Corrected before it shipped.
// Architecture
H1/title-tag alignment, keyword-gap analysis, FAQ section with matching FAQPage schema
New copy merged into existing sections instead of stacked alongside them — avoided self-cannibalizing keywords across pages
Found and fixed a live geocoding bug — the schema and the embedded map were both silently pointing about 8 miles from the real office
// What's Actually Hard Here
An automated SEO proposal for this site recommended a new H1 that read well but quietly dropped pediatric care — one of the practice's core, established services — in favor of newer keyword targets. Catching that before it shipped, and rebuilding the plan to strengthen the practice's full positioning instead of narrowing it, is the actual work here. Automated suggestions aren't wrong by default, but they're not accountable for the business either.